Blackpool have agreed a fee with Bournemouth for striker Brett Pitman as they look to bolster their attacking options.
The Seasiders saw their initial £400,000 approach for the highly-rated 22-year-old rejected by the League One club.
Pitman was integral to the Cherries' success last term as he plundered 26 goals en route to promotion and started the new campaign in similar style.
He notched a hat-trick in the drubbing of Peterborough and chairman Eddie Mitchell was not tempted by Blackpool's opening move for his prized asset.
But Ian Holloway's side have returned with an improved offer which has swayed the South Coast club into accepting the bid on the table.
The player is now discussing personal terms with the Premier League outfit ahead of his proposed move to Bloomfield Road.