Southend have turned down Norwich's £1.5million offer for Freddy Eastwood.
Southend United have turned down a £1.5million approach from Norwich City for the services of Freddy Eastwood.
Norwich manager Peter Grant has revealed his interest in the striker in the past and this was confirmed by the Carrow Road club's recent offer.
However, Southend chairman Ron Martin has rebuffed the move and has now told The Canaries they must increase their initial offer if they want to sign Eastwood.
"Norwich made a bid for Freddy but I have told them that they are not offering enough," Martin told the Southend Echo.
"Freddy is being dramatically undervalued and is worth a lot more to this football club than £1.5million.
"That is what I've told Norwich and I still don't want him to leave."
Eastwood has stated his desire to leave Roots Hall following the club's relegation from The Championship last season and he has already been the subject of a failed £1million bid from Wolves.
But The Shrimpers are aware that Eastwood, the club's top scorer last season with 15 goals in all competitions, will be able to leave for free when his contract expires at the end of the next campaign and the club could be willing to listen to higher offers.
Martin has also confirmed he has turned down a bid from an unnamed League Two club for striker Matt Harrold.
