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Premier League: West Ham confirm record shirt sponsorship deal with Betway

West Ham Betway shirt, picture credit West Ham United FC
Image: West Ham: Now sponsored by online bookmaker Betway in a record deal (Picture: West Ham United FC)

West Ham United have confirmed a new record shirt sponsorship deal with online bookmakers Betway.

Betway will take over from Alpari, who went into liquidation last month, with Betway's logo appearing on the club’s shirts for Sunday's game against Manchester United.

The previous deal was worth £3m but Sky sources understand the new contract is worth significantly more.

The club’s official Twitter account posted: “We are delighted to announce Betway as our new principal partner. Our new shirts are ready for Sunday #COYI.”

Betway confirmed the deal would be a ‘long-term partnership’ with the East London club.

Currency broker Alpari closed in mid-January after turmoil in the currency markets and has been in administration since.

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