Wesley Thomas has turned down a new contract at Cheltenham Town in order to sign for Football League new boys Crawley Town.
The striker notched 19 goals for Cheltenham after arriving from Dagenham & Redbridge last summer but had been keen to return to a club closer to his London home.
Crawley boss Steve Evans was delighted to capture Thomas on a two-year contract given the level of interest in the 24-year-old.
"Young Wes is a natural goalscorer and is a great signing for us," Evans told the club's official website. "It is always hard to get strikers who score goals and to get one for nothing is an extra bonus.
"His movement is good, he is quick and he can score goals so I really do believe he will be great for us. I liked the look of the lad as soon as I first saw him play and it is great he is now part of our squad.
"We had to work especially hard to get Wesley here given the interest in him from other decent football clubs but that will all be worth it when he starts scoring goals for us.
"I really do believe that he is also still developing and that we can make him a better player.
"I spoke at length with Mark Yates (Cheltenham manager) and he is gutted to be losing such a talented player who in turn scored plenty of goals for him.
"A number of clubs wanted the lad, a couple of them in League One, so I am obviously delighted to get him here."