Norwich City have failed in a bid to sign Peterborough United's in-form striker Craig Mackail-Smith.
The 27-year-old is approaching the 30-goal mark for this season and was recently named the February Player of the Month for League One.
He was the subject of interest from Premier League side Blackpool during the January transfer window and is wanted by several clubs.
Championship promotion hopefuls Norwich are the latest club to try to sign Mackail-Smith, but Peterborough are in no mood to let the forward go.
"I have had talks with Norwich City, but I have also had discussions with our chairman Darragh MacAnthony and our manager Darren Ferguson and we have rejected the proposal," Peterborough's director of football Barry Fry told the club's official website.
"There is always a lot of speculation about Craig because he is the leading goalscorer in League One and has an impressive goal-to-game ratio, but Norwich are the sixth different club to make a bid and we have rejected them all after talking it over with the chairman.
"Craig Mackail-Smith will be in our squad for tonight's game with Sheffield Wednesday, which is a vital game."