Scunthorpe boss Ian Baraclough has admitted defeat in his attempts to lure Brighton forward Glenn Murray to Glanford Park.
As revealed by skysports.com, the Seagulls striker has emerged as a target for a number of clubs, with Sheffield United and Sheffield Wednesday also linked with his services.
Baraclough confirmed he had approached the League One leaders over their in-form forward, but was given little encouragement that a deal could be struck and is now resigned to looking elsewhere.
"Yes, Murray is a player we have enquired about, but Brighton want to keep him," Baraclough told the Scunthorpe Telegraph. "I am sure we are not the only club interested in him.
"We are not a Manchester City who can offer over the odds for players they want.
"I am sure Murray has an agent who is being very active at the moment.
"We have not had permission to talk to Glenn, so we move on, look somewhere else."
And Brighton remain relaxed over retaining the services of one of their key players as they target promotion to the Championship.
Assistant manager Mauricio Taricco believes it is inevitable there will be speculation surrounding Gus Poyet's squad when they are producing the goods on the field.
Taricco told The Argus: "Of course we are aware that, because of the way the players are performing, they are going to attract attention.
"We are doing well as a team and so obviously are the players as individuals. It's going to happen.
"The way we are performing it was a matter of time.
"These things will happen, because if you play a good style of football and the strikers are scoring goals and defenders are not letting goals in then attention is coming for sure. It's normal."