Rangers coach Ian Durrant believes that financial success this season could determine Kris Boyd's future at the club.
Boyd's contract expires at the end of this season but talks over a stay have not yet begun to the frustration of the prolific striker.
However, Durrant insists that it is not a question of whether the player is wanted at Ibrox, but whether they can afford to keep him.
"I've known him since he was a kid at Kilmarnock and I know what he can do," said Durrant. "But it's purely financial now in terms of contracts.
"There are a few factors. We need to see how far we go in Europe and what revenue we can bring in, as well as sponsorships. It's purely financial who comes and who stays."
The 26-year-old netted 31 goals in all competitions last term despite not being guaranteed a starting role each week, prompting interest from Birmingham City, Hertha Berlin and Turkish side Trabzonspor.
Durrant added: "He scores goals for us and wins games and Kris will be doing that for as long as he is here.
"According to some of the reports he has been in Berlin and Turkey. But Kris will be here as long as he can and hopefully beyond his current contract.
"The hardest thing after Ally McCoist retired was getting a goalscorer. We had a few bit-part players but Kris Boyd can score goals.
"It's down to the finance people whether we can keep hold of him."