Company's logos to appear on new Honda-powered MP4-30
Tuesday 20 January 2015 10:38, UK
McLaren have signed a sponsorship deal with news network CNN International for the 2015 season and beyond.
The new multi-year partnership will see CNN logos appear on the front-wing endplates of the new McLaren-Honda MP4-30, which will be launched online on January 29.
“There is an inherent symmetry between McLaren and CNN that makes us perfectly attuned for partnership," McLaren CEO Ron Dennis said.
"Like McLaren, CNN is a tremendously powerful and influential global network, one that has spent decades pioneering the latest technologies and techniques in a relentless, unforgiving, fast-paced environment. I think we understand each other on many levels.
“Equally, we’ve each based a deep-rooted culture of success on our core values - our belief in the strength of teamwork and technology - yet our flexibility and dynamism permit us to move seamlessly and effortlessly in order further to push the boundaries of technology and exploration.
“The partnership between McLaren and CNN is unique in that it operates on a very broad scope. Our shared love of technology has united us and together we will pursue new opportunities far beyond the conventional scope of a Formula 1 partnership. I think the executives at CNN are as excited as we are about the potential of this relationship."
Although McLaren have returned to ‘works’ team status for 2015 following their reunion with Honda, the Woking outfit remain without a title sponsor following Vodafone’s departure at the end of 2013. CNN, meanwhile, have recent F1 involvement having been associated with Caterham.
The Sky Sports F1 Online team will be providing live commentary of all three winter tests, starting in Jerez on February 1, with live updates from trackside also on Sky Sports News HQ.
