Dutchman Sven Kramer defends his speed skating title in Sochi on Saturday in a quiet opening day from the British team's perspective.
After Friday's lavish opening ceremony, the first medals are up for grabs in the men's snowboard slopestyle, men's 5,000m speed skating, biathlon (men's 10km sprint), cross country skiing (women's skiathlon) and freestyle skiing (women's moguls).
Among Britons in action are Lee Jackson in the biathlon, while Jenna McCorkell, Penny Coomes and Nick Buckland will take part in figure skating.
Depending on earlier results, Stacey Kemp and David King could also feature in the figure skating, and Billy Morgan and Jamie Nicholls in the snowboard.
Highlights of the day include the women's ice hockey group stage where the US and defending champions Canada, who are expected to be the two women's finalists for the fourth time in five Games, begin their campaigns against Finland and Switzerland respectively.
Another highlight will be the men's 5,000m speed skating, featuring the defending Olympic champion Kramer, who has also won five of the past six world titles. Speed skating is a sport synonymous with fervent Dutch support so expect plenty of noise in the 8,000-capacity Adler Arena.
In the biathlon men's sprint, worldwide attention will be on France's Martin Fourcade, the 2012 sprint world champion and 2013 silver medallist, who has had a phenomenal season so far.
Norway's Ole Einar Bjoerndalen needs one more medal to equal the record for most medals won by a winter sports athlete - 12, held by compatriot Bjoern Daehlie. Also competing will be Britain's Jackson, who posted his best result - 55th - in the sprint as GB's only biathlete at Vancouver in 2010.
Other action on Saturday sees the team event continuing in the figure skating, the men's singles, runs one and two in the luge and men's ski jump normal-hill qualifying.