Soccer Saturday's popular pundit Chris Kamara has had his magnificent moustache immortalised for Movember.
In a world's first, one of Movember's major partners, Gillette, has revealed the 'unbelievable' concept of preserving his Mo and inspiring future generations of gentlemen.
Kammy has a new look for the month of Movember after he parted, with a heavy heart, from the moustache that has accompanied him for almost four decades.
But it was all for a good cause - to raise awareness for men's health issues.
Kammy and his revered Mo underwent a careful shaving procedure to ensure that not a hair was lost. An expert in moulds and casts was on hand to capture a cast of the moustache, with the hair later being reapplied to a recreation of the lower part of his face.
Kammy has now been set the task of regrowing his magnificent Mo for the rest of the month and you'll be able to see weekly updates on Soccer Saturday each week.
With the Ultimate Sporting Mo immortalised for eternity, Gillette and Kammy have yet to decide where this unique piece of art would be best kept so are calling on the public for their suggestions. Whether it be on a mantelpiece, in a clubhouse or even something more unique, let Gillette know your suggestions by Friday November 22 via its Twitter handle @GilletteUK.
After this date, the best suggestion will be picked by Kammy and the winning idea brought to life to safeguard both the Mo and the gentlemanly spirit that it symbolises.
Kammy said: "My Mo has been around for nearly as long as me - I think I began growing it when I was five, and it means the world to me, so I was keen to team up with Gillette to lend my support to Movember this year and raise awareness for men's health issues.
"Whilst it was an unbelievably heartbreaking experience to see my Mo disappear from my upper lip, I live safe in the knowledge that it has received the recognition it deserves. All I ask is that the new owner looks after my dear old Mo and keeps me up to date on how my Mo's faring from time to time."
Gillette is bringing the sporting spirit to Movember for a splendid hat trick of team camaraderie, champion lip pitches and raising an astounding amount of money for men's health. Support our team, Mo Gents United, at www.mogentsunited.co.uk.