Sale Sharks chief executive Steve Diamond told the Rugby Club the ambition of turning the Sharks into a 'super club' remains very much alive, despite a disastrous start to the new season.
Much was expected of the Sharks this term after a move to the 12,000-capacity Salford City Stadium, the appointment of Bryan Redpath as director of rugby and the marquee signings of Danny Cipriani and Richie Gray.
But it has not gone to plan for the Manchester club and after five straight defeats in the Aviva Premiership forwards coach Steve Scott was sacked. Diamond, though, insists the club's ambitions remain as high as ever.
"Notwithstanding the results at the moment, with the vision of where we want to take rugby in the north-west we needed the facility to match our ambition," he told the Rugby Club. "Our ambition is clearly stated to become a super club over the next five years.
"Bryan Redpath has been handed over a rugby squad and a management team by myself, which has my DNA all over it. So for obvious reasons and results that handover has not been as successful as we would have liked.
"We have a good competitive squad and we have added to it with Richie Gray, Danny Cipriani and Eifion Roberts who have joined us. So on the face of it we have a stronger management team and a stronger squad.
"But we are not performing and I think what we need is a bit more intelligence and nous in the backroom of the club to help Brian with a new forwards coach."
Diamond, who is temporarily taking charge of the forwards, has come in for criticism in some quarters of the press for sacking Scott after just four games but he insists it was crucial to take decisive action and will now be seeking a "top-class" forwards coach.
"I am out looking for a forwards coach and I think we have to go top-class," he said. "We have brought a top-class director of rugby here. I cannot keep putting my boots on. I don't want to do it.
"The industrial language over the last few weeks has been choice. I can always do that, help out, but it is a very, very temporary gap. Brian Kennedy knows where he wants to take the rugby team. Bryan Redpath knows exactly how to do that and we have massive faith in him.
"Nobody is happy, from the owners to the guy who does the changing room. We are in danger at the moment of being left adrift from the main pack and as Newcastle proved last year if you act after Christmas there are not enough games.
"Gary Gold did a great job at Newcastle but he could not catch it up and I don't want to be in that situation. I don't want the investment that has gone in - not just financial - but the hard work to be thrown away in one season. That won't happen."