Up to 15,000 people are expected to watch each session of beach volleyball at Horse Guards Parade during the 2012 Olympics.
But don't worry if you haven't got a ticket because this summer you can go one better and learn to play the activity yourself!
Sky Sports News' Get Involved strand dipped its feet in the sand on Saturday morning to get the lowdown on the sport which, according to statistics collated by Volleyball England, is played by 31,500 people aged over 16 on a weekly basis.
Members of Great Britain's Olympic beach volleyball team told us just how easy it is to take up the sport - and why it is increasing in popularity:
Zara Dampney: "You can play beach volleyball straight from scratch on beaches on the south coast or on outdoor beach courts in London."
Shauna Mullin: "Once people come along and see how exciting it is they love it and keep coming back for more."
Lucy Boulton: "People have certain perceptions about beach volleyball and how it's just girls in bikinis, but when we had the test event last year people were pleasantly surprised by how athletic we were."
We also visited Yellowave Sports Club in Brighton and the London Olympic Committee-founded Westminster Academy Complex. See how they are getting on by clicking the video at the top of the screen...
Plus, for more information visit www.volleyballengland.org - where you can also find out about a campaign to increase the number of people participating in Beach Volleyball.
Thanks to investment from Sport England and partner-funding, as many as 10 permanent multi-court beach centres could be built by next year.