Dr Marwan Koukash believes Brian Noble can help Salford become "the biggest rugby league club in the country".
The City Reds owner appointed ex-Bradford, Wigan, Crusaders and Great Britain chief Noble earlier this week as a replacement for Phil Vievers, whose services were dispensed with in March.
Salford sit rock-bottom of Super League this term, having won just two of their 12 matches, but Koukash believes his club have the leader and location to become a major force.
"He is very good and he has done it before," Koukash said of Noble, who guided Bradford to Super League Grand Final triumphs in 2001, 2003 and 2005, on Boots 'n' All.
"He is very experienced and he truly believes in my vision. He is an emotionally intelligent person, too, and will lead this club to the next level that we want to go to.
"My vision is to create the biggest rugby league club in the country and a super team, and it is not an impossible task to realise that as we are in the sporting capital of Britain."
Former Salford coach Shaun McRae, whose stint with the North West outfit spanned from 2007-11, believes Noble, out of work since leaving the hot seat at now-defunct Welsh side Crusaders three years ago, is the perfect man to take the Reds forward.
But he says the 52-year-old's arrival is just the first step in the club's quest to become contenders in the upper echelons of Super League and insists Dr Koukash must also strengthen the team's staff and facilities.
"When you are trying to rebuild a club and take a team up the ladder you need someone who has been there at the top," said McRae when he entered the Boots 'n' All studio. "It's a big job but one Noble will handle.
"He ticks all the boxes and the great benefit he has is that he is walking into an organisation where there are not huge expectations immediately, so he will have time to settle in and time to build a foundation.
"I don't think he would have taken the job without certain guarantees and it's clear that he will have money to spend, not only on players but on backroom staff, too.
"I am not denigrating the staff already there - some of them work double overtime - but there have never been enough resources and finances for Salford [to compete].
"The other thing that they need is to find a training base; they have moved around from place to place but I think with Dr Koukash's finances they should be able to find a good facility.
"You don't attract players with money, you attract them with what you can offer and now they have one of the best coaches to ever be in Super League, a great stadium, finances, and a future - and that will attract crowds, too."
Noble's maiden game in charge of Salford, against Castleford, will be shown live on Sky Sports 3 HD on Saturday, April 27 at 6.30pm.