Judy Murray is spearheading a project in conjunction with the Lawn Tennis Association to encourage more young girls to get into tennis.
The “Miss-Hits” programme is targeted at girls aged between five and eight and focuses on having fun whilst also enabling girls to discover skills they never knew they had.
With the help of six characters who champion the programme, Miss-Hits aims to lay the foundations for future female tennis stars and encourages young girls to lead healthy and energetic lives.
The project is designed by British Fed Cup captain Murray and will act as a feeder programme into LTA Mini Tennis sponsored by Highland Spring.
“We’re really proud to have brought this programme together to offer young girls something completely different,” Murray said.
“If girls are going to get involved in tennis and stay in tennis, we need them to have really positive first experiences of the sport and Miss-Hits does just that.
“It’s girly and friendly, and at the same time it’s cool and trendy. I think it will appeal to a lot of girls out there who love playing active games and learning new skills and I can’t wait to get started.”
Miss-Hits will be rolled out in autumn 2014 in London, Bristol, Newcastle-upon-Tyne and Edinburgh. The programme will then expand to other cities from 2015.
LTA Head of Participation Rob Dearing said: “There are many more boys playing tennis than girls and we know we have to address this at a number of stages. The first is at entry level where we need to encourage more young girls to try the sport.
“Miss-Hits is a great way to make the sport more attractive to young girls and will address the things we know put them off the sport too early, such as too much individual competition or there not being enough girls of their own age playing the sport.
“We are working closely with Judy to develop the right workforce to deliver Miss-Hits and are looking forward to engaging more young girls in tennis through this exciting new programme.”