Usually the first week of Wimbledon is just an appetiser for the seven days that follow, with the big names merely loosening up ahead of the second half of the tournament.
But a string of high profile exits ensured that the headline writers were a lot busier than usual over the first six days at the All England Club.
Roger Federer, Rafael Nadal and Maria Sharapova all crashed out in the early rounds, while several other seeds were part of a spate of injury withdrawals.
With the draws on both the men's and women's sides taking on an unfamiliar look, we analyse the main storylines to look out for ahead of the latter stages of the event.
Murray's path to the final
When the Wimbledon draw was made, it was taken almost as a given that British No 1 Andy Murray would face either Federer or Nadal in the semi-finals.
But since the Swiss and the Spaniard, who have a combined nine titles between them, have both been sensationally eliminated, Murray's potential last four opponent is completely up in the air.
The next highest seed in the bottom half of the draw after the big-name trio - Jo-Wilfried Tsonga - was one of the injury casualties and is out of the event as well. Of the eight players left there are only three seeds: Murray, Mikhail Youzhny and Jerzy Janowicz.
Murray and Youzhny will play each other on Monday and if last year's runner-up comes through that clash he will face either Kenny de Schepper or Fernando Verdasco in the last eight.
He would be a huge favourite to beat either of those two, meaning a semi-final clash with one of Janowicz, Jurgen Melzer, Adrian Mannarino or Lukasz Kubot awaits.
The big-serving Janowicz, who beat Murray at the Paris Masters last year, would seem to be the most dangerous opponent, but Murray would still be favoured massively. If Murray fails to reach a second straight final, it would be a huge shock.
Former Wimbledon junior champion Robson has already matched her best senior result at a grand slam by reaching the fourth round, the first British woman to do so since Sam Smith 15 years ago.
Beating Kaia Janepi on Monday to progress to the last eight would represent a huge step forward in the 19-year-old's career, but she will have her work cut out against a player who has been to the last eight at three of the four grand slams.
With Serena Williams almost certainly waiting for the winner in the quarter-finals, Robson may be best served treating the Kanepi clash as a personal final, with anything achieved against Williams in the next round viewed as a bonus.
Dangerous del Potro
Many tipped Juan Martin del Potro to establish himself among the elite group of men's players when he defeated Roger Federer to win the US Open in 2009.
But injury problems have since derailed his career and following that triumph at Flushing Meadows he has not progressed beyond the quarter-finals of any grand slam.
He has a great chance of ending that run this week, with a fourth round match against Andreas Seppi to be followed by a quarter-final against either fourth seed David Ferrer or Ivan Dodig.
While French Open finalist Ferrer is currently in the form of his life, del Potro 's game should be more suited to grass and, if he wants to prove he is back to his best, it is a match the Argentinian should really be winning.
Few are doubting that Serena Williams will extend her winning run to 35 matches when she takes on Sabine Lisicki in the fourth round on Monday, but her German opponent - a former semi-finalist - is always a tricky proposition on grass.
Williams' route to a sixth Wimbledon title is actually tougher than one might imagine. If she deals with Lisicki, she faces a potential quarter-final with home favourite Laura Robson, while Agnieszka Radwanska and Li Na are also lurking in her half of the draw.
With Maria Sharapova and Victoria Azarenka out of the way the bottom half is wide open and Williams could well face an unheralded opponent in the final, but she will have to work hard to get there despite her dominant form.