British & Irish Lions: Australia economy boosted by £88m due to recent tour

Last Updated: 02/08/13 3:17pm

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The British & Irish Lions tour this summer gave the Australian economy an £88m boost.

The tourists won the series 2-1 but off the pitch thousands of Lions fans gave Australia a financial shot in the arm.

According to the Australian Bureau of Statistics, there was a seven per cent overall increase in visitors to the country in June and a 65 per cent increase in visitors from the UK and Ireland - the vast majority Lions supporters.

Australia's national industry body Tourism & Transport Forum (TTF) said the month's figures showed the impact of major events on the economy such as the Lions tour.

Value

"The stand out is 64.6 per cent growth in visitor numbers from the United Kingdom in June, thanks to the British and Irish Lions tour," TTF chief executive Ken Morrison said.

"An estimated 30-40,000 British and Irish supporters came to Australia for the tour, generating an estimated Aus$150 million (£88m) for the Australian economy.

"This is a clear demonstration of the value of major events in supporting jobs and businesses in the visitor economy."

The Lions tour generated a total attendance at the nine matches in Australia of 389,400.

The Lions won the series 2-1 after thrashing the Wallabies 41-16 in the final Sydney Test last month for their first series victory in 16 years.

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