Gavin Henson has been sacked with immediate effect by Cardiff Blues following his drunken behaviour on a flight from Glasgow at the weekend.
After going out drinking following Cardiff's RaboDirect PRO12 defeat at Glasgow Warriors, Henson then turned up for a 7am flight back to Wales still drinking.
Some of Henson's behaviour on the Flybe flight then drew complaints for being unacceptable and the Welshman issued an apology on Sunday accepting he was out of order.
Blues management wasted no time in calling a management meeting for Monday and, despite Henson's apology, opted to dismiss him with immediate effect.
Blues CEO Richard Holland says the management team were keen to send a message out that behaviour such as Henson's would not be accepted.
"The Cardiff Blues management have discussed the matter at length but have acted swiftly since the incident occurred on Saturday morning," Holland said on the club's website.
"Gavin admitted himself that his behaviour was totally unacceptable and the immediate termination of his contract sends out a clear message that behaviour like that will not be tolerated at the Blues.
"We have a duty to our supporters and sponsors to protect the good name of Cardiff Blues and those associated with our brand.
"Gavin Henson is obviously a talented rugby player and it's unfortunate that his career at the Blues has ended this way.
"However, we would like to thank him for his service and wish him the best of luck with his future career."
It is very much a case of what next for the 30-year-old, who was the International Rugby Board's Young Player of the Year back in 2001 but has had continued struggles in recent years.
Henson also got into trouble for his behaviour on a train back from London whilst playing for the Ospreys, before spells at Saracens and Toulon were also ended ahead of schedule.
In France Henson was suspended by Toulon prior to his departure for breaching club discipline, but Cardiff took a chance and signed him back in October last year.
After another breach of discipline which has cost Henson his job, he will surely now struggle to find another team willing to take a chance on him after a number of high-profile failures.