England's women were beaten 29-10 by New Zealand at Eden Park in Auckland in the first of the three-Test series.
Marlie Packer scored England's only try, with full-back Emilt Scarratt adding a conversion and a penalty.
The Black Ferns looked the more fluent side throughout in what was the 1,000th women's international, crossing three times, with Kelly Brazier kicking 14 points.
The New Zealand tries came from Justine Lavea, debutant Portia Woodman and Amiria Rule, ensuring England's winning streak against the world champions, which accounted for series wins in 2011 and 2012, was ended.
"Obviously we are disappointed because in the second half we let it slip a bit," said coach Gary Street.
"We started missing tackles whilst the Black Ferns took their opportunities. At the end of the first half we grew in confidence but then come the restart we lost our way.
"We'll have a look at the footage, analyse it well and make sure we learn from it for our next game on Tuesday.
"We have certainly got to improve our accuracy with the ball at the breakdown and make sure we don't give the referee so many chances to penalise us."
It was the metronomic boot of Brazier which kept the sides apart for most of the game, ticking them along until Woodman went over the line.
Bristol's Packer would get England back into it at 8-7 at the break, but it was one-way traffic afterwards, with first Rule and then Lavea sealing the win for New Zealand in the final six minutes.
The second Test is in Waikato on Tuesday.