Wales centre Jamie Roberts has urged his team-mates to "make a statement" when they tackle New Zealand at the Millennium Stadium on Saturday.
Magic wand
Wales players have found themselves in the firing line on social media and from ex-players. The reigning RBS Six Nations champions and last year's World Cup semi-finalists have now lost five successive Tests.
"We need to pull together and it is only the players who can turn this around. There is no magic wand. We just have to work hard,'' Roberts added.
"Senior players are important in any side and I see myself as one of those players.
"We have to stand up and I have found the same situation with the (Cardiff) Blues this season. When results are going badly the fingers are pointed at the coaches and the senior players, and you can't avoid that. It is the nature of the best.
"It is all very well for ex-players to come out and say what they think.
"I am sure looking back when they were players, these same guys would not feel best pleased with comments from former internationals.
"Twitter and Facebook is a public forum that many fans feel they can abuse players on. People hide behind their keyboards and it is different if they came up to you and said those same things to your face.
"But it is freedom of speech and people can say what they want on there. If people feel the need to abuse players on there, then so be it. I am old enough and strong enough not to take any of that to heart.
"Some of the abuse is actually quite entertaining. We have to be mature and savvy enough to realise it is just people sitting behind their computers abusing you.''
Roberts has been in four Wales teams against the All Blacks, suffering four defeats as New Zealand scored a total of 119 points and conceded just 40.
But the 26-year-old has no doubt that taking on the All Blacks is just what Wales need, despite failing to beat Argentina and Samoa.
"To play against the best side in the world, and probably the best team ever to have played the game, is such a motivation,'' he said.
"The chance to take on the All Blacks is a magical and unique experience. And we have to play rugby against them. We can't afford to tighten up our game and be robotic in our approach.
"We need to match these guys physically and defend hard as a unit, but we also need to go out and play with flair and produce a brand of rugby which we know can play.''
