Cardiff winger Alex Cuthbert is dreaming of a Six Nations campaign helping to quash the sport's political unrest in Wales.
Welsh rugby is currently riven by the ongoing dispute between the Welsh Rugby Union and the four professional regions over the best way forward in terms of competition structures, revenues and keeping the best talent in the principality.
Despite the unrest, the national side has enjoyed a memorable run, having secured back-to-back Six Nations titles since reaching the 2011 World Cup semi-finals.
A repeat in 2014 would see them become the first side to win three outright titles in a row and Cuthbert said: "If we win the Championship, I guess everyone will forget everything else.
"Our prime target is to win the Six Nations again, but our concentration for now is just on the Italy game. I think a lot of people will just forget about what is going on with the regions and just getting on with supporting us through the Championship. That's what we want.
"Obviously it affects everyone, but everyone is just looking forward to getting together. It is a good environment and we just need to show that we don't need to worry about things on the outside. We need only worry about things that we can control.
"What we can control is how well we play, so that is what our aim is over the next few weeks. Whatever happens after the Six Nations we will have to work on then."
With the World Cup 18 months away their rivals will be looking to end their recent dominance of the tournament, but Cuthbert insists Wales relish being the team others aspire to beat.
"I guess we are the team that everyone wants to beat, everyone wants to stop us from winning it again," added Cuthbert, who bagged a brace of tries in the 30-3 win over England which secured the 2013 triumph.
"Every game is going to be like a World Cup final for a lot of the teams and every team is going to want to beat us and beat us up. They will try and put us off our stride, because obviously when we get into our stride, as we have shown over the last couple of years, we are a hard team to stop.
"But you enjoy being shot at because you want to be the best. So we look forward to teams coming down here and trying to beat us. We relish going there too and trying to beat these sides when they are at their best."