Stuart Lancaster will attempt to ensure England are one of the two top-ranked nations in world rugby in time for the 2015 World Cup after the RFU revealed their new five-year strategic plan.
The ambitious target is one of the cornerstones of the plan, which also includes the ambition of delivering "the most inspiring World Cup ever".
But there was a change in emphasis from previous strategic plans, with the RFU not targeting a specific number of Six Nations championships and Grand Slams to be won between now and 2017.
Head coach Lancaster welcomed that change, arguing winning titles is only one way of measuring performance.
He also stated that the target of being ranked in the top two by 2015 is in line with his own pre-World Cup development plan.
"I said from the outset that was our objective," said Lancaster.
"We want to be in a position come the end of the New Zealand tour (in 2014) and going into the autumn internationals and the Six Nations in 2015 that we are up there with the best.
"To do that we have to win consistently. It is a considerable challenge but if you want to be realistic about winning a big competition you have to have that consistency.
"It is a plan that encompasses the whole of the RFU and gets people to understand broadly what the objectives are, without becoming absolutely (specific) because that then becomes the barometer that I am measured against and there are other barometers for performance."