The Ospreys have announced that former Wales winger Shane Williams will hang up his boots at the end of the current season.
The 34-year-old has decided to call time on his playing career in May to take up an ambassadorial role with the Welsh region for an initial two-year period.
He had been due to play a further season but will now take up a new challenge, as well as working for long-term Ospreys partners the Cuddy Group, plus his media commitments and personal business interests.
Williams said: "My future with the Ospreys was never in doubt.
"Things like this take time to sort out, but I am just delighted that I'm going to continue being a part of the region I love, the Ospreys."
Williams retired from Test rugby last December after scoring a record 58 tries in 87 appearances. He featured in three World Cup campaigns and helped Wales win Six Nations Grand Slams in 2005 and 2008.
There were two tours with the British and Irish Lions too, firstly to New Zealand in 2005 and then again for the trip to South Africa four years later.
Ospreys managing director Mike Cuddy was quick to praise the man voted the International Rugby Board's player of the year in 2008.
"Shane has been a tremendous servant to the region throughout his long career, and I've no doubt whatsoever that he can be an even bigger success off the field than he was on it," he said.
"I'm looking forward to working closely with Shane the businessman for the next 15 years, just as I have with Shane the rugby player for the last 15."