Wales full-back Lee Byrne admits the blame for Saturday's 29-25 defeat by South Africa must lie squarely with the players.
For the 38th time in 42 Tests during rugby union's professional era, Wales were beaten by a Tri-Nations side.
What made the defeat even more frustrating is that Wales built a winning position - 20-9 ahead after 47 minutes.
Head coach Warren Gatland has inevitably come in for criticism after yet another failure against a southern hemisphere side, but Byrne said: "It must be frustrating for Warren as a coach.
"But you can't put the blame on the coaches - it's just us (players) at the end of the day.
"We've got to learn to manage a game when we go up by that many points.
"Maybe in the past, we would have gone into that game possibly expecting a defeat, but now we are expecting victories.
"We are setting the bar high, and we've got to keep on building for the World Cup next year.
"We are competing better, but we are not getting the win on the board, which is the most important thing. Until we start getting the wins, it's not good enough really."