Bradford Bulls have become the first Super League club to appoint a female director.
Kate Hardcastle, a lifelong Bulls fan and award-winning businesswoman, joins owner Omar Khan on the board.
Bradford's honorary chairman Gerry Sutcliffe said: "We are delighted that Kate is joining us and is a welcome, knowledgeable and successful asset to the new team at the Bulls.
"Her results, drive and innovation are known and respected worldwide."
Hardcastle is regarded as one of the country's foremost commercial and marketing experts. She will focus on developing the Bulls brand and building the fan base among families and children as well as creating new opportunities for women.
"I have grown up with the team and the sport and I would only ever want to add value, to focus the team and get the Bulls back to a position of strength," she said.
"I look forward to having the support of the club and fans as we venture into new and exciting territories."