Salford have sacked coach Phil Veivers following their poor start to the Super League season.
The Reds have won just one game since last July, and in the first five games of the 2013 season they have conceded nearly 200 points, scoring just 62 to leave them bottom of the table.
The final straw for the board was Friday night's 38-4 home defeat to London Broncos, who are second bottom.
In a statement Salford's chief executive Ed Farish said: "We have had to look at the whole business and what is right for the club.
"The results speak for themselves and it was felt a change must be made to allow our progression to continue on the field as well as off it.
"In the last month we have undergone major changes with the departures of Director of Football Steve Simms and Commercial Director Tina Wilkinson.
"We thank Phil for his efforts during an extremely difficult close season and wish him all the best for the future."
Head of Youth Development Alan Hunte will take over the coaching duties whilst a new coach is recruited.
Veivers, who succeeded Australian Matt Parish as coach in November 2011, said he had no comment to make.
The announcement comes just five weeks after the club was taken over by racehorse owner Dr Marwan Koukash, who has big plans to transform their fortunes and has already made a series of attempts to make a high-profile signing.
The Reds are likely to recruit a new coach from either Australia or New Zealand.
Farish is Australian, and Koukash hired two Kiwis - Andrew Chalmers and Graham Lowe - to his board of directors.
Lowe, who succeeded Steve Simms as director of rugby, returned to Auckland on Sunday and is expected to lead the search for the new man.
Huddersfield coach Paul Anderson branded Veivers' sacking as "disgraceful", adding on Sky Sports News: "It's a rash decision made by people with no history in the game."
Bradford coach Francis Cummins branded the decision "disgraceful", adding: "I don't see the logic in it."