Wednesday 28 January 2015 14:41, UK
Bookmakers Betway are the new sponsors of the Lincoln Handicap, the traditional curtain-raiser to the Flat season on March 28.
Betway take over from William Hill, who supported the Doncaster highlight for several years in the 1990s and from 2006.
The emerging online bookmakers have also lent their support to the Chester Cup on May 6 and the Yorkshire Cup (May 15) and the Great Voltigeur Stakes (August 19) at York.
Betway spokesman Alan Alger said: "Betway wanted to continue investing heavily in UK racing after taking over the Champion Chase and are thrilled to be visiting some of the country's finest courses over the season for a number of the calendar's most historic contests.
"We won't stop there and are in the process of adding other races to our portfolio.
"It's an exciting time for us and we look forward to fostering partnerships with racecourses and bringing great offers to our customers in the coming months."