Black Cats reveal new sponsor
Not-for-profit organisation becomes Sunderland's new sponsor
Last Updated: 25/06/12 11:26am
Sunderland have reached an agreement for Invest in Africa to become their official partner and shirt sponsor, the club has announced.
The Black Cats will wear the name of the not-for-profit organisation on their shirts for at least the next two seasons. Invest in Africa is a partnership of leading companies formed to promote business opportunities on the continent.
Owner and chairman Ellis Short said: "We are very proud to have augmented our relationship with Invest in Africa through this wonderful agreement.
"It is a partnership which sets a new benchmark for the club commercially, but what stands out is while doing so, it truly gives something back to both our own region and to a continent which has become a firm part of our club's success story over recent seasons."
Short added: "Extending our relationship will enable us to put the club's knowledge and experience - allied with its immense global reach as part of the Premier League - fully into practice.
"It fits perfectly with our own aims as we continue showcasing Sunderland AFC to a global audience which simply loves football."