Believe in Britain
Sport is at the heart of what we do - we're proud to have been a leading investor in British Sport for more than 20 years.
Last Updated: January 24, 2013 1:39pm
From investing in some of Britain's most exciting athletes, to using sport to improve young people's lives and to inspire a nation, we're Believing in Britain all the way.
Read on to find out about some of the ways that we're backing British sport.
Our partnership with British Cycling
For the last four years our groundbreaking partnership with British Cycling has supported cycling at every level. From supporting new British talent, to creating Team Sky, a British road cycling team, to getting more than one million more people on their bikes through Sky Ride.
Sky Sports Scholarships
Sky Sports Scholarships is supporting some of Britain's most exciting athletes to help them fulfill their potential on the international stage and prepare them for life in the spotlight. We're preparing the athletes with funding for coaching, training and competition and with mentoring support from Sky Sports News presenters who are following their stories on Sky Sports News.
Sky Sports Living for Sport
Since 2003, Sky Sports has been working with the Youth Sport Trust to use sport stars and sport skills to improve the lives of thousands of young people. Today over 2,600 secondary schools have got involved and over 45,000 pupils have benefitted from the free Sky Sports Living for Sport initiative