Although Lance Armstrong's bid for an eighth Tour de France title didn't quite run to plan this year, his Livestrong initiative continues to go from strength to strength, and with the help of Nike, has just launched a new sportswear range in the United Kingdom for the very first time.
The collection includes a wide selection of footwear, clothing and accessories that not only look great, but also help promote the Livestrong mission which aims to inspire the 28 million people around the world living with cancer today.
Since 2004 the partnership has already raised over $80 million and this latest expansion should see that figure rise even higher.
The pick of the bunch in the men's line has to be the Sweet Classic Canvas trainers which not only encompass the famous Livestrong wristband theme on the front, but also include a nifty bicycle pattern along the sides.
The yellow, grey and white colour scheme works together well, and the Herringbone traction sole ensures they are comfortable to boot, even without Nike's trademark Air cushion.
It's worth noting that these trainers are built purely for the street though, and people looking for a shoe that stands up to the rigours of hard exercise should check out the pricier LunarGlide+ 2 model instead.
The women's range also includes that particular model, and the yellow and grey colour scheme on those is arguably better than the black and yellow combination of the men's version.
Both deliver top-tier performance though, and their lightweight yet fully-supportive feel is a definite winner.
So if you want to look good whilst also doing your bit for charity, you could do a lot worse than checking out the rest of the line at store.nike.com/uk
Locker Room rating: 4/5
