Ayr has unveiled local company The QTS Group as the new sponsor of the Scottish Champion Hurdle.
The Lanarkshire-based company already back Scottish Premier League side Kilmarnock and has extended their sports sponsorship to the Grade Two event on April 22.
Spokesman Alan McLeish said: "We are delighted to announce our strategic partnership with Ayr racecourse, Scotland's premier horse racing venue.
"The Grand National meeting is a huge spectacle in the UK and we are very proud to be supporting the Scottish Champion Hurdle.
"As a successful local organisation, we like to support other companies and we look forward to what the future holds for Ayr racecourse and The QTS Group."