With over 100 skilled craftsmen involved in the creation of each and every club, prestigious Japanese club maker Honma Golf has long been legendary for setting quality and performance benchmarks for equipment in the sport.
But in 2012, with retailers now able to supply customers immediately with custom-fitted Honma clubs, golfers in the UK will find the world's most desired golf equipment more accessible than ever before.
Two brand new iron models and a new range of metal woods are new introductions for 2012, as Honma Golf looks to the future while celebrating 30 years of craftsmanship at its state of the art Sakata (Japan) production facility, one of the world's largest.
The club maker has also announced a new 'Honma To You' custom fitting service in the UK, where Honma swing analysis experts will pay a personal visit to customers who cannot travel to one of the brand's authorised retailers.
And Harrods, the world's most famous luxury department store, will retail Honma in 2012 it has also been announced. The brand's latest equipment will be a highlight of the Golf At Harrods area within the Knightsbridge, London store from April.
New Models Boost Honma Golf's 2012 Range
In 2012, Honma's Perfect Switch adjustable metal woods and hybrids uniquely enable golfers to make 360-degree adjustments without rotating the shaft, thereby ensuring optimum performance and fairway-splitting accuracy. Also continuing are its tungsten-weighted game-improvement IC-01 irons and the exquisite nickel & chrome W-103 wedges range, regarded by many as the pinnacle of Honma's fifty-plus years of wedge design.
Making their debut for 2012, the aggressive-looking new Honma Beres Pro Black irons suit low handicap golfers wanting maximum shot control capability. Also new are the Honma Beres IS-02 soft forged irons, each individually built in Sakata by Honma's experienced craftsmen for distance and 'the Honma feel'; and the new S-02 metal woods, with Honma's ultimate high-technology 7-piece clubheads, offer power and soaring distance.
'Honma To You' Brings Absolute Quality To Your Door
Golfers who cannot make their way to an authorised retailer can now take advantage of the brand-new 'Honma To You' service, which enables customers to make an appointment to test Honma equipment with a Honma custom-fitting expert at their local golf club or driving range.
"We recognise that buying Honma Golf equipment is usually the beginning of a lifetime commitment for our customers," says Honma Golf Europe managing director, Vincent Thibault. "Most golfers stay loyal to us for many, many years after buying their first set of Honmas. Our brand is synonymous with ultimate performance and craftsmanship, and we have decided to be similarly uncompromising with our approach to customer service in the UK.
"Therefore, if you cannot come to Honma, then Honma will come to you. We think that 'Honma To You' is another demonstration of our absolute dedication to quality, which we believe is matched by no other company in golf."
After a 'Honma To You' custom-fitting session, the customer's exact choices and club specifications are given to the Honma Golf club making team in Sakata, Japan. Four to six weeks later, the individually-crafted clubs are delivered to the customer in the UK.
Harrods To Spearhead Honma Retail In UK
April 2012 sees the return of Honma Golf to one of the world's most famous stores - Harrods of London. A selection of the Honma range will be available for custom-fitting or immediate purchase within Golf At Harrods; also available in-store will be Honma Golf's famous 5 Star clubs, which can retail at over £30,000 per set, according to the options chosen by the customer.
James Peters of Golf At Harrods says: "We are very excited to welcome the Honma Golf brand to the store, and look forward to retailing it going forward from 2012. There is a natural synergy between the beautiful craftsmanship created by Honma, and the standards of excellence we strive for in the products and service we offer in 'Golf At Harrods'."
Honma Golf retailers cover the majority of the UK, with Honma custom-fitting and the 2012 range available at:
* Golf Principles in Hampshire
* Premium Golf in Surrey
* Precision Golf in Surrey
* Designer Golf in Northamptonshire
* Tour X Golf in Lancashire
* Pure Forged Golf in Scotland
"Our eternal pursuit is the perfect golf club" says Thibault. "We've been this way for over fifty years, and golfers worldwide trust Honma's legendary craftsmen to ensure that each clubhead, and each individual shaft, is as pure a piece of golf equipment as is possible."
Golfers can email firstname.lastname@example.org to begin their Honma Golf experience.