Tuesday 18 February 2014 18:52, UK
Rory McIlroy is set for an exciting 2014 according to his boss, Nike Golf president Cindy Davis, who has been impressed with how her new signing has responded to a tough first year.
Using player insights is a sure-fire way of improving your products, but not all players can provide the feedback necessary. McIlroy is already showing intuitive signs, much like his Nike team-mate and the man who has helped fly the flag for the brand for years. "Tiger is one of the best athletes at giving insight for us for developing any new product, we like to say he's got this sixth sense, he hears things, sees things and feels things that frankly a lot of other athletes can't," said Davis. "And then he's able to articulate that back to our designers and engineers and that often ends up in some new ideas. So he's pretty special from a product feedback standpoint as well as everything else."
