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British Masters first round sold out as fans snap up Sky Sports ticket offer

Image: The British Masters begins at Woburn on October 8.

The opening round of the British Masters supported by Sky Sports has now completely sold-out, with more than 15,000 spectators taking advantage of the ‘Sky Sports Thursday’ free ticket offer.

New and existing golf fans quickly snapped up the entire allocation for round one of The European Tour event, which takes place at Woburn Golf Club on Thursday October 8.

However, spectators can still ensure they get to see watch some of The European Tour’s leading players, including tournament host Ian Poulter, with discounted advanced tickets now on general sale for the remaining three rounds, which take place from Friday October 9  to Sunday October 11. Tickets are available jointly via www.europeantourtickets.com and www.sky.com/tickets.

Jamie Birkmyre, Championship Director of the British Masters supported by Sky Sports, said: “We are obviously delighted with the huge demand for ‘Sky Sports Thursday’ free tickets we experienced over the weekend, and we can look forward to a superb atmosphere for the opening round to mark the tournament’s return to The European Tour.

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Woburn Golf and Country Club has played host to over 50 professional tournament's through the years, featuring some of the world's best players.
Image: Woburn GC: Last hosted the British Masters in 2002

“Following this response, there will be no admission on the gate for round one, as part of Sky Sports Thursday, and all ticketholders must produce their electronic-ticket to ensure entry.

“Tickets for the final three rounds are now on general sale, with substantial discounts available on the gate price, so there is still the chance to come along to Woburn in October and watch Ian Poulter and the rest of the European Tour players in action at the British Masters supported by Sky Sports.”

Jason Wessely, Executive Producer of golf at Sky Sports, said: “It was amazing to see such huge demand for the British Masters from the moment that tickets were made available. It’s all part of our ongoing efforts to attempt to attract new audiences to golf, and it’s clear from the response that the British public is relishing the return of this iconic event.  With 15,000 fans confirmed for ‘Sky Sports Thursday’ the atmosphere is going to be great.”

Any one day tickets, which can be used from Friday October 9 to Sunday October 11, cost £20 (£10 concession) if purchased before May 31, or £25 (£15 concession) before October 4. The full gate price is £30. Adult season tickets (Friday – Sunday) cost £50 (£25 concession) before May 31, or £65 (£35 concession) before October 4. The full gate price for a season ticket is £75.

Woburn Golf Club will also host the Travis Perkins Masters on the European Senior Tour  from September 4-6, and spectators can purchase combined tickets for both events. A combined any one day ticket for the British Masters and any one day for the Travis Perkins Masters costs £27.50 (£17.50 concessions) if purchased before September 1, while a season ticket for the British Masters plus an any one day ticket for the Travis Perkins Masters costs £67.50 (concessions £42.50).

Hospitality packages are also available for the British Masters supported by Sky Sports from £249 + vat per person per day. For further information or to request a brochure call 0800 023 2557 email enquiries@europeantourhospitality.com  or visit www.europeantourtickets.com.

Tickets for British Masters can be purchased online via www.europeantourtickets.com or www.sky.com/tickets  or via the European Tour ticket hotline 0800 023 2557

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