Ian Poulter is relishing the chance to play at the spectacular Thracian Cliffs this week as he bids to reclaim his Volvo World Match Play title.
The 24-man tournament is the first European Tour event to be staged in Bulgaria, and Gary Player's stunning design on the Black Sea coast has been described as "Europe's Pebble Beach".
After enjoying a helicopter ride over the course, the 2011 champion said: "I don't think I have ever seen any course like this and I'm wracking my brain trying to think if I've ever played a course like this, and I just can't think of one.
"It's been called the 'Pebble Beach of Europe' but there is only a few holes at Pebble Beach where you play along the shoreline whereas here at Thracian Cliffs holes three to 10 are perched right on the cliff edge.
"I've never played Old Head in Ireland or Nefyn in Wales that I know are cliff top courses, and to also fly over the course yesterday was cool, and that's something I've never ever done before a golf tournament.
"It's an incredible piece of real estate and it's going to look amazing on TV which is good for the European Tour," added Poulter, who congratulated the European Tour and sponsors Volvo for taking the event to a new venue.
"It's good to be here at a new Tour stop as European Tour tournaments have declined in the last few years as we used to have seven events in Spain two years ago, and now only one this year," he said.
"So any new tournament that can hopefully showcase our Tour maybe will generate new sponsors and lead to new events on the schedule.
"It's great and a clever initiative on the part of Volvo and as I said, hopefully other countries around Europe will see that golf is still strong in Europe and seek to stage golf tournaments."