Rory McIlroy and Luke Donald are both looking to bounce back from disappointment at Wentworth this week.
McIlroy's pain came at the European Tour's awards ceremony on Tuesday evening when he was forced to watch on as Charl Schwartzel took the applause of his peers in his Masters Green Jacket.
It could well have been McIlroy up on stage in place of the South African, had it not been for a final round 80 at Augusta that saw him go from four in front to 10 behind.
"It definitely hurt me a little bit," stated the 22-year-old. "It's tough, but I'm a big boy - I'll get over it."
Donald's disappointment was his defeat in the final of the Volvo World Match Play at the weekend - a loss that again prevented him from becoming world number one for the first time.
"I felt I should have won and I didn't," said Donald. "I was down Sunday night and Monday thinking about it. Last week was a big chance."
Both men form part of a what will be the strongest field in the history of the BMW PGA Championship, with seven of the world's top nine players teeing it up.
Once again the world number one ranking will be on the line with Donald, current top dog Lee Westwood and number three Martin Kaymer all vying for the honour.
Amazingly, Donald could even miss the halfway cut on Friday and take over at the top - if the other two have bad weeks as well.
It could also develop into a straight head-to-head between him and Lee Westwood, but what he most wants, of course, is to improve on his runner-up finish behind Simon Khan 12 months ago.
"I had the tournament kind of in my hands and I let it go on 17," Donald recalled. "I hit a horrible drive there, made seven and that was that."
But he is hopeful he can go one better this time around and avenge his latest upset at the hands of Poulter.
"Last week was extremely disappointing and it leaves a bitter taste in your mouth to finish second - I'd rather have lost in the first round in a way, although that's a little bit extreme," he continued.
"You think about what went wrong - it was just fatigue - what you could have done differently and hopefully you learn.
"It does get a little bit frustrating when you have opportunities and you can't quite finish them off (he has had only one stroke play victory in the last five years).
"But I don't drag previous weeks to the next week. By the time I tee off I'll be ready to go."
Donald can also take heart from his unrivalled consistency at present, having reeled off eight straight top-10 finishes.
He remained typically diplomatic when quizzed about who he felt deserved the accolade of the world's best at present, declaring: "I think I'm the most consistent right now. I think I've proven that over the last few months."
Westwood might well have something to say in that matter with two wins under his belt already this season, although his 10th-place finish at Wentworth last season was his best since he was runner-up to Colin Montgomerie 11 years ago.
"Sometimes you just can't explain it," he said. "Why play it well in October in the World Match Play and make umpteen birdies and then here in May and your best finish is second?"
The Englishman claimed his only gripe heading into the event was the lack of big-name Americans making the trip.
"It would be nice to see a few of the younger Americans come over and support the event," he added.
"It's a massive tournament, lots of money, a prestigious title and there's loads of world ranking points."