We've all seen the advert, with Alvaro Quiros smashing the ball 310 yards over the Bellagio fountains in Las Vegas, but how does the Callaway RAZR Fit driver stack up against the best on the market.
Quiros and Phil Mickelson have already tasted success with the new Callaway offerings so we took to the range and the course to give them a road test.
Callaway have decided to join the world of adjustable drivers and the RAZR Fit marks their first foray into this technology, with the golfer being able to change the face angle and ball flight.
Using the same Forged Composite material they unleashed onto the market in the form of the RAZR Hawk driver, they have streamlined the clubhead to reduce drag by 27% on this new model.
"We are particularly proud of the performance gains we have achieved while adding the benefits of adjustability within the RAZR Fit design," said Callaway's top R&D man Dr. Alan Hocknell.
"Callaway is not just entering the adjustability race with the introduction of RAZR Fit, we are taking the pole position. The adjustable features, combined with our proprietary technologies, allow golfers to play a more meaningful role than ever before in their journey to optimised performance."
Big words indeed, but we can't just take them for granted so we took the RAZR Fit, along with its little brother the RAZR Fit three-wood which also has three different adjustable address options.
Available in lofts from 8.5 up to 11.5 degrees, the RAZR Fit certainly looks the part, feels pretty light in the hand and certainly fizzes through when making some aggressive swings.
As always the noise of the ball off the driver face is something all golfers listen out for, and this delivers and solid crack, even with the plethora of off-centre hits that were coming from our team using the facilities at Oulton Hall.
The Golf Pride New Decade grip that comes as standard feels comfortable while the Aldila RIP'D NV shaft reacts just as it should.
Two weighted screws of 12g and 2g fit into the sole of the club and these can be swapped around to promote more of a draw or neutral ball flight, while the face adjustability comes in the form of the OptiFit Hosel.
Claims of a larger sweet spot from the VFT and Hyperbolic Face Technologies ring true with off centre hits still going relatively straight - but one from the middle really does fly.
We had some difficulty getting top grips with it at first, but the three wood had no such problems with this club singing from the start, and proving very popular amongst the group as we took to 18 of Oulton Hall's 27 holes for a real test.
Off the tee the RAZR Fit three is a decent enough club, but the ease of use off the deck was something that stood out - never an easy skills but connection hardly ever seemed a problem.
Also with a sweet sound the three wood was a big hit, and overall the package of driver and three form a great duo as Callaway steps out into the world of adjustability.
Mickelson and Quiros have already been raving about them, and they can't be bad judges can they!
The RAZR Fit Driver is priced at £329 and the RAZR Fit Fairway Woods: £199. For more information go to www.callawaygolf.com.
Thanks to Oulton Hall for the use of their facilities, go to www.devere-hotels.co.uk/Golf-Course for more details.