The Augusta National Golf Club has announced that Sky Sports has been granted live UK broadcast rights to the Masters from 2011.
Augusta chairman Billy Payne said Sky Sports will screen all four days of the Masters live and in HD and offer exclusive live 3D coverage of a Major golf tournament for the first time.
The traditional Par 3 Contest on Wednesday 6 April will also be shown live in addition to an extra hour's live coverage of the opening two rounds on Thursday and Friday.
"Since our first telecast of the Masters in 1956, we have carefully maintained a tradition of high-quality programming within an appropriate broadcast window," said Payne.
"Now, with the proper infrastructure and resources in place, we are confident the additional coverage will meet the high standards of the millions of golf fans who enjoy viewing the Masters each April."
Payne also announced that Sky Sports will be one of the United Kingdom's live broadcasters of the Masters during the 2011 tournament.
Sky Sports also brings with it the ability to distribute the first live 3D Masters coverage to UK viewers with 3D televisions.
"We consider ourselves fortunate to have two committed television partners who are able to reach both new and established audiences throughout the United Kingdom," Payne said.
"This agreement was successful in both preserving a long-term partnership and adding a new dimension to our coverage in the UK."
Sky Sports is the only place to see all four days live and in HD and we will also be screening one hour's more live action every day, while Sky Sports News will be reporting live throughout the week.
Following the announcement from the Augusta National Golf Club Sky Sports Managing Director Barney Francis said: "Sky Sports is now the only place to see all four days of the Masters, live.
"In the UK & Ireland, next year's Masters will be the first shown live on Sky Sports, the first with the par-3 contest scheduled live on TV and the first of golf's Majors to be shown in 3D.
"3D coverage of the Masters will give a unique view of the Masters and really capture the contours of the stunning Augusta National course.
"We are also delighted that coverage from the host broadcasters at Augusta National will start one hour earlier than ever before."
"Sky Sports has enjoyed a great partnership with golf for nearly two decades. We follow a hundred different tournaments each year, from five different continents, and are excited that The Masters is now at the heart of this calendar."