Crawley assistant manager Paul Raynor admitted he hoped his players were feeling the pain of the 1-0 defeat to Torquay.
After a late goal from Eunan O'Kane extended their winless league run to four games, Raynor felt the performance was simply "not good enough".
The coach believes the time is right for his men to "stand up and be counted".
Crawley have dropped out of the automatic promotion places following the sale of top scorers and Matt Tubbs and Tyrone Barnett and the decision to sell the pair has been the subject of criticism from some supporters.
Raynor said: "I hope the players are hurting because we are hurting. It is time to stand up and be counted to put things right. That was not a typical Crawley Town performance. We lacked tempo and desire and we played into Torquay's hands to put it bluntly.
"We didn't play with intensity and to say we are disappointed would be an understatement."
Crawley travel to Southend on Monday and Raynor is demanding a reaction from his side. He added: "We weren't good enough in this game and we need to be better - a lot better. We didn't do enough to warrant three points but we live in the real world and we have Monday's game to put things right."