Bendtner banned over pants

Denmark striker suspended and fined by UEFA

Nicklas Bendtner: Banned for one match by UEFA and fined for this celebration

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Nicklas Bendtner has been banned for one match and handed an £80,000 fine by UEFA as a result of his goal celebration against Portugal.

The Denmark international flashed a sponsored waistband on his underpants after netting in a 3-2 defeat to Portugal at Euro 2012.

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European football's governing body have strict rules when it comes to advertising, and Bendtner breached them.

UEFA's Control and Disciplinary Body have decided to impose a fine and suspension for 'one competitive fixture'.

"This suspension applies to the next 2014 FIFA World Cup match, including the qualifying competition, for which Bendtner is eligible," read a statement on UEFA's official website.

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Bendtner has three days from receiving the written receipt of the sanction is which to appeal.

UEFA started disciplinary proceedings after seeing Bendtner act out of line during the Group B fixture in Lviv, with the Arsenal forward charged with improper conduct.

Law 4 of the Laws of the Game stipulates that: "Players must not reveal undershirts which contain slogans or advertising. A player removing his jersey to reveal slogans will be sanctioned by the competition organiser."

Article 18.18 of the Regulations of the UEFA European Football Championship 2010-12 states: "All kit items worn during the final tournament must be free of any sponsor advertising."

Bendtner claimed the underpants, which bore the logo of a Dublin-based betting firm, were 'lucky'.