Football has embraced the digital age with many of the Premier League's stars enjoying banter on Twitter - and Tottenham are now using technology to engage young supporters.
The Londoners have launched Tottenham Turfies, a computer game that aims to improve the skills, both on and off the football pitch, of children aged between 7-10.
The game, which involves players creating characters known as 'Turfies' that live in the virtual world of the Tottenham football pitch, helps develop kids' hand-eye coordination, problem-solving and creativity.
Trophies won in the game can be converted into real-life prizes such as tickets to Tottenham Hotspur Soccer Schools and stadium tours, while codes picked up at such events can be used to buy virtual goods to decorate 'Turfies'.
Tottenham's Head of Marketing Emma Taylor helped come up with the idea and said: "The Tottenham Turfies site is safe and secure and parents can rest easy in the knowledge that their child is playing in a controlled environment that is completely free and doesn't have any hidden costs.
"Although designed to appeal to children under the age of 10, we believe Turfies has a wide appeal for girls and boys of all ages and beyond the world of football for kids who might not be so passionate about the sport but enjoy gaming and staying active."
Spurs striker Jermain Defoe added: "I would have loved to have been able to play against my friends online and create my own 'Turfie'. Tottenham Turfies takes things to a new level and it's a great way for kids to have fun and get into football from an early age."
For more information on Tottenham Turfies, visit this website.