Juventus and Fiorentina are at loggerheads over Stevan Jovetic and his asking price.
The Italian champions have made no secret of their desire to land the Montengrin forward, who looks set to leave Florence this summer.
Fiorentina have stated that they want €30million for the 23-year-old, who is also interesting Premier League giants Arsenal.
But Juve have already stated that they are unlikely to match Fiorentina's asking price.
"Jovetic is on the market then it means that they want to sell it," Juve general manager Beppe Marotta told Sky Italia.
"30 million cash, everyone has the right to make their own figures - but have our limits."
Juve are reported to have offered cash push players including Luca Marrone and Fabio Quagliarella.
However, Fiorentina's general manager Sandro Mencucci is insistent that they want the full fee for Jovetic.
Asked if Fiorentina would sell to Juventus if they were to offer you €29.99m in cash, Mencucci told FirenzeViola.it: "No."