Fiorentina are hoping they can keep hold of Colombia winger Juan Guillermo Cuadrado this summer.
Cuadrado is under contract with Fiorentina until 2017 but has been strongly linked with a move away from Serie A with Barcelona and Bayern Munich keen to acquire his services.
"We will do everything possible to keep hold of Cuadrado," Fiorentina co-owner Andrea Della Valle said to Gazzetta dello Sport. "It is a difficult situation, but my first aim is to keep Cuadrado in Florence.
"There are no firm price-tags set, nor have I spoken to any clubs.
"I must admit, Cuadrado's performances and visibility in the World Cup are not helping."
The 26-year-old has scored one goal and set up two others to help Colombia finish top of Group C at the World Cup.
The former Udinese player insists he is fully focused on helping his national team go far in Brazil and will not discuss his future until after the tournament.
"I reiterate that my family and I are happy in Florence," Cuadrado said. "I will only think about my future after the World Cup.
"Right now I'm living in a dream.
"This is just the beginning as we have not seen the real Cuadrado."
Cuadrado, who is expected to start when Colombia take on Uruguay in Sunday's last-16 match at Rio de Janeiro's Maracana stadium, has a buy-out clause of 40million euros.
"It's a strange feeling to be worth more than 30million euros," the South American said. "At the beginning it seemed incredible but now I am happy.
"However, this has not changed my mentality."
Fiorentina finished fourth in Serie A in the 2013-14 season and will play in the Europa League next term.