Sky Sports has signed Ben Shephard to work on live football and co-present Goals on Sunday.
Ben is one of the best known faces on British television and joins Sky Sports ahead of its biggest ever season of live football after a decade with ITV's GMTV.
He is a hugely popular live presenter who has worked a broad range of television, from The Bigger Breakfast and the launch of T4 to The Krypton Factor.
Ben began his long association with GMTV by presenting the showbiz strand Entertainment Today before becoming one of its main presenters. Ben has also hosted BBC1's 1 v's 100 and has three times turned out for the Celebrity XI in ITV's Soccer Aid alongside Jamie Redknapp.
A passionate West Ham fan, Ben has interviewed a host of sports stars including Harry Redknapp, Kenny Dalglish, David Haye and Jonny Wilkinson. He will co-present Goals on Sunday with Chris Kamara together with selected live UEFA Champions League matches.
Speaking ahead of joining Sky Sports, Ben said: "I can't tell you how excited I am about my new role and this new chapter in my career. The opportunity to join the incredible team that makes up Sky Sports is second to none.
"The chance to indulge my passion for football and to work on what is, without doubt, the most technically cutting-edge channel on television is something I've aspired to for a long time.
"What's more, my wife can no longer nag me about my football viewing!"
Managing Director of Sky Sports, Barney Francis, said: "Ben is one of the brightest talents on British television, a fantastic presenter and we've been following his career with interest for years.
"His passion for sport and experience presenting live television mean he's perfect for Sky Sports."
Sky Sports' Richard Keys added: "Ben is an excellent presenter and I'm delighted he's joined the squad for our biggest season yet. He's a top pro and very welcome."
This season Sky is the only place to watch all Sky Sports HD coverage of the Barclays Premier League, which comprises 115 exclusively live matches, more than ever before.
Sky Sports' UEFA Champions League. Other live football includes npower Football League, Carling Cup, Scottish Cup, Clydesdale Bank Premier League, Spain's La Liga and Euro 2012 Qualifiers for England, Scotland, Wales, Northern Ireland and Republic of Ireland.
The live coverage is supported by a range of football programmes including Soccer AM, Gillette Soccer Saturday, Goals on Sunday, Sunday Supplement and You're On Sky Sports.
And from Auguest 23rd Sky Sports News HD will give in-depth sports news, breaking stories, results and interviews, 24 hours a day seven days a week .
Subscribers can also see live Premier League matches on Sky Player and Sky Mobile TV.