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Sky Bet Championship: Rotherham stadium naming rights sold for club-record deal

ROTHERHAM, ENGLAND - SEPTEMBER 28:  A view of the New York Stadium, home of Rotherham United before the Sky Bet League One match between Rotherham United a
Image: New York Stadium: Under a new name from Boxing Day

Rotherham have confirmed they have sold the naming rights to their ground, which will be renamed the AESSEAL New York Stadium.

The club have branded it the biggest sponsorship deal in their history, although have not revealed a figure.

The deal will run until 2019 and the club will play their first game in the newly-named stadium against Huddersfield on Boxing Day.

Local company AESSEAL is a specialist in the design and manufacture of mechanical seals and support systems.

Millers chairman Tony Stewart said: "This is a landmark deal not only for the football club but also for the Borough of Rotherham.

"AESSEAL are one of the world's leading figures in their sector and it is a company with roots deeply embedded in Rotherham, which makes them the perfect partner for the stadium naming rights.

"We are very proud of our stadium so it was vitally important for the club that if we went down a stadium naming rights route, it was with a company we respected, trusted and could work with. AESSEAL is that company."

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