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Premier League: Chairman says Swansea must find new source of revenue

Image: Huw Jenkins: Wants Swansea to increase revenue streams

Swansea City chairman Huw Jenkins says club must source income and revenue from outside immediate turnstile and merchandise channels.

Jenkins denied the club are on verge of a takeover after reports suggested they were talking to possible investors from the United States, Russia and Asia.

However, a club spokesman confirmed preliminary talks, designed to increase commercial investment and revenue streams, had taken place while Jenkins revealed last month that Swansea were "miles behind" most of their Premier League rivals in terms of commercial income.

We have to find ways of bringing in extra income. It's difficult for a club like us down in south Wales to do that.
Huw Jenkins

"One of the big things we need to do if we are to develop as a club, and try our best to compete with the best teams, is find a way of growing commercially," Jenkins told the South Wales Evening Post.

"At the moment, the income levels we have are basically just linked to the football side of things - television revenue and that sort of thing.

"The only other way we have got to bring money in is trading players. They are the only tools we can use to make money, so the commercial aspect is something we have to look at.

"We have to find ways of bringing in extra income. It's difficult for a club like us down in south Wales to do that, but we have got to find a way of attracting big money and big sponsors from around the world."

The Swans, who were playing in the fourth tier of English football 10 years ago, currently sit fifth in the Premier League table, six points behind leaders Chelsea.

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