English Premier League chairman Sir Dave Richards says that FIFA must make it clear which regions it wants to stage the World Cup so that in future countries outside those areas do not waste money on launching bids.
England were one of the countries eager to host the 2018 World Cup finals but eventually failed, as Russia won the rights to stage the single-biggest sporting event in the world.
Richards has now lamented the millions of pounds wasted on the failed bid that he believes would have been saved had the world football's governing body been clearer in its message.
"I believe England didn't understand the ground rules when we went in - and paid the price," he said in a press conference in Doha on Wednesday.
"Why couldn't they (FIFA) have said, we want to take it to the Gulf, to the Eastern Bloc? We spent £19million on that bid.
"When we went for it everybody believed we had a chance. But as we went through it a pattern emerged that suggested maybe we didn't."
The 2022 World Cup finals will be held in Qatar and Richards believes that the summer heat will make it difficult for players and fans alike to adjust.
"I think Qatar did a fantastic job in getting the World Cup," he said "The big downside is the weather. Can we play a World Cup in June?
"There are thousands and thousands of fans to consider and you have to look at it.
"My medical people in England have talked about the effect (the heat) will have on the players but you've also got to look beyond the players to the fans."