PSV Eindhoven maintained their 100 per cent start to the Eredivisie season as they beat defending champions Ajax 3-1, while Zwolle also recorded another victory.
The Amsterdam hosts looked the better side after Anwar El Ghazi gave them a 17th-minute lead but PSV hit back after the interval, with goals from Memphis Depay (52), Luciano Narsingh (64) and Florian Jozefzoon (85) sealing a remarkable turnaround.
PSV join PEC Zwolle as the only two teams to have won all three of their opening matches, while Ajax suffered their first defeat of the new campaign.
Zwolle also had to come from behind to see off Vitesse Arnhem 2-1.
Trailing to Davy Propper's 25th-minute strike, the home side turned the match around with an equaliser from Maikel Van der Werff (65) before Stefan Nijland snatched the points two minutes from time.
ADO Den Haag enjoyed their first win of the season, beating Groningen 3-0 with goals from Michiel Kramer (two) and Thomas Kristensen.
Nacer Barazite and Rodney Antwi were on target as Utrecht claimed a 2-1 victory over Feyenoord, who had taken the lead through Mitchell Te Vrede.
NAC Breda needed a stoppage-time penalty from Adnane Tighadouini to earn a 1-1 draw at home to 10-man FC Twente. Luc Castaignos fired the visitors in front after 17 minutes, but Andreas Bjelland's red card 10 minutes into the second half proved costly.