John Karelse has been sacked as manager of NAC Breda on the back of three straight defeats in the Eredivisie.
An alarming dip in results has left the club second from bottom in the Dutch top flight.
A decision has been taken to take things in a different direction, with Karelse the man to pay the price for a slow start with his job.
"We've found that John was losing his grip on the team as they continued to lose," read a joint statement from CEO Stefaan Eskes and technical director Jeffrey van As.
"He has shared many joys and sorrows here with the players, sponsors and supporters. We would like to thank John for his efforts and wish him all the best."
Former Newcastle United keeper Karelse may have been shown to the door at NAC Breda, but he remains a club icon.
He spent 13 years with the club during his playing days, before returning to join the coaching staff in 2006.
He was promoted from assistant manager to head coach in 2011, but leaves during his second season at the helm.
Adri Bogers has been placed in temporary charge of first-team affairs ahead of a crucial clash with fellow strugglers VVV Venlo on Saturday.