Ronald Koeman's Feyenoord moved to the top of the table after thrashing ten man De Graafschap 4-0.
The former Dutch international's side had the chance to leapfrog three teams, including previous league leaders Ajax, and be one point ahead if their won their sixth game in the Eredivisie.
And that is exactly what they did as Ruben Schaken opened the scoring firing past Yves De Winter two minutes after the restart and De Graafschap left themselves with it all to do when Ted van de Pavert was red carded.
They were made to rue that sending off when John Guidetti scored from the spot to make it two for Feyenoordand defender Kelvin Leerdam added the third.
With still nearly 25 minutes of the game remaining, Feyenoord were not finished and completed their goal rout with a penalty from Guyon Fernandez.
Vitesse thumped Roda JC 5-0 in a second-half mauling in Arnhem.
The yellow and blacks moved up the table into sixth following the win with five players all getting on the scoresheet.
Marco van Ginkel set the ball rolling in the 55th minute before Roda endured a horrendous period in which three goals were scored in six minutes.
Guram Kashia added Vitesse's second in the 71st minute before Giorgi Chanturia and Alexander Buttner's spot-kick made sure there was no coming back for Roda.
Julian Jenner then killed off the game completely with seven minutes to spare.
FC Groningen piled more misery on to lowly Excelsior with a steady 2-0 win.
The early kick-off at the Euroborg Stadium saw Dusan Tadic break the deadlock minutes before the interval.
Petter Andersson made it two six minutes after the break to move FC Groningen up the table.
Heerenveen soared up the table as they put three past 17th placed VVV in a late show of goals.
Dutch forward Luciano Narsingh finished to put Heerenveen ahead before Bas Dost doubled their lead.
Oussama Assaidi also got in on the act when the Moroccan scored with a minute of normal time remaining.