Juventus chief executive Beppe Marotta believes that Paul Pogba could remain with the club for years to come, amid claims that talks with Paris Saint Germain have started.
Pogba's future is constantly in question with a host of Europe's top clubs believed to be chasing the French midfield starlet.
And reports in Italy have claimed that Juve president Andrea Agnelli has met with PSG counterpart Nasser Al Khelaifi in recent days.
But Juve have never wavered from their stance that Pogba will sign a new deal with them, and Agnelli himself has stated his belief that the club cannot sell the player.
Asked about Pogba after Juve's win over Fiorentina on Sunday, Marotta said: "Pogba is a player of immense value.
"From our side there is the pride to have him and we have had relationships with anyone. He grew here and I think this is his ideal habitat.
"He could remain as a Bianconeri player for many years."
Pogba's agent, Mino Raiola, dismissed the speculation linking the former Manchester United youngster with a summer move.
"Jewels are not for sale, except if the player asks to leave," Raiola told Radio Dee Jay, adding that a new deal was not really on their agenda either.
"Renewal? Why? He has a big contract with Juventus," he said, with Pogba still having two years left on his current contract.
"Nobody has called me and I know nothing about a negotiation with PSG. And the same is for Real Madrid and Barcelona.
"It's clear, it's like if tomorrow someone would want to sell the Mona Lisa, it's not that we would have a problem in finding a place. But, I repeat, nobody spoke with me, and we are concentrated about Juventus.
"I'm still convinced that Pogba made the right choice in going to Juve."